DancePlug is seeking a freelance Marketing Manager.
As a Marketing Manager you will be responsible for spearheading the development and execution of DancePlug's marketing programs. The position will focus on overseeing the evolution of ongoing subscriptions mainly for Online Dance Classes and Dance Auditions. More specifically, the Marketing Manager will:
- Create innovative, comprehensive and measurable campaigns;
- Plan and manage the execution of subscription purchases;
- Develop best practices and tools to ensure highest standards of quality;
- Drive the development of new and existing business;
- Build and nurture strong, collaborative relationships with potential affiliations by managing periodic communications;
- Work with brand and social media team on developing and executing best of class content marketing strategies;
- Develop compelling emails and landing experiences that align with the brand vision and style guidelines while also mapping to business objectives, keeping emails fresh and dynamic;
- Collaborate closely with small team on content, copy, and design;
- Test, measure and fine tune ongoing outreach using email, social, and possibly paid acquisition channels to promote products and services;
- Design an annual marketing calendar that meets and exceeds the company’s objectives in areas of sales, thought-leadership, profitability and business growth.
- Experience in conceptualizing and delivering digital/social media marketing campaigns;
- Experience with:
- User Experience, customer’s digital journey and personas
- SEO Software and Tools, Web Analytics, Google Analytics
- LinkedIn, Twitter, Facebook, YouTube, Instagram
- Social Media Analytics and Tools
- Strong knowledge of Search Engine algorithms & ranking strategies;
- Innovative thinker capable of operating both in a strategic capacity and a hands-on/execution capacity;
- Ability to thrive under pressure and meet deadlines;
- Ability to juggle multiple projects and demands simultaneously;
- Strong writing skills with a demonstrated ability to write clear and compelling copy.
- Dance background or knowledge is welcome but not necessary.
WHO WE ARE
DancePlug offers an online dance network providing video classes and choreography from renowned instructors, audition/job listings as well as member profiles for dancers, teachers, choreographers and companies. DancePlug members can promote upcoming events, access video services, watch dance news, gain valuable insights, make connections and browse dance businesses.