Privacy Policy
Effective date: September 24, 2026
DancePlug, Inc. ("DancePlug," "we," "us," or "our") provides online dance classes, editorial content, audition and event listings, newsletters, memberships, subscriptions, gifts, and related account services. This Privacy Policy explains the information we collect, why we use it, when we share it, and the choices available to you.
Information we collect
- Account and profile information: name, email address, password credentials stored in protected form, newsletter and training-email choices, profile details, dance interests, saved classes, and the photos, videos, links, and other content you choose to add to a profile or publish.
- Class activity and training: the classes you start, watched position and duration, progress percentage, status, and relevant start, last-watched, and completion times; how long you watch classes each day, recorded in your account's time zone; and the weekly training goal you choose. From these we show your weekly progress, streaks, total training time, monthly recaps, and training history. This allows you to resume classes and review your training.
- Subscription and purchase information: selected plan, trial and subscription status, billing events, Stripe customer and transaction identifiers, invoices, gift recipient details, redemption status, plan offers shown to you and your response, and optional cancellation feedback. Payment-card details, billing country, and postal code are collected and processed by Stripe; DancePlug does not store full card numbers.
- Checkout agreement records: when you purchase, we record the time you agreed to our Terms of Service and Privacy Policy, the version you accepted, and the automatic renewal and payment terms shown to you. We keep these records with your billing records as evidence of your consent.
- Forms and submissions: information submitted through contact, studio and teacher interest, audition/job, event, newsletter, support, and account forms. Audition and event submissions may be delivered to Airtable for review and publishing workflows.
- Technical and usage information: security and request data needed to operate the service, device/browser information, and cookieless aggregate usage measurements from Plausible Analytics. For signed-in accounts, we also retain a limited recent support history containing the requested page path, request method, and time so authorized staff can help diagnose account and access problems. This support history does not store page contents, form entries, IP addresses, referrers, or browser fingerprints.
- Communications: messages sent to DancePlug or its support service, including Zendesk, and records needed to respond.
We do not ask for health, biometric, precise location, government identification, or other sensitive personal information. Please do not include medical details in support requests or public content; if you choose to share them, we use them only to respond to you.
Sources of information
We collect information directly from you when you create or update an account, make a purchase, submit a form or listing, choose preferences, or contact us; automatically when you use the service and when necessary cookies, security tools, or cookieless analytics operate; and from providers such as Stripe, Airtable, Zendesk, and email-delivery services when they return information needed to complete your request or operate DancePlug. We may also receive information from a purchaser who sends a gift or from publicly available sources when reviewing submitted listings and profiles.
How we use information
We use information to create and secure accounts; provide classes and purchased access; process payments, trials, subscriptions, gifts, renewals, cancellations, and billing support; send purchase confirmations, renewal reminders, and other required service notices; publish approved listings and profiles; save, resume, display, and reset class progress and show your training time, goal, streaks, recaps, and history; remember preferences; send the newsletters and training emails you choose to receive, tailored to your membership status; respond to and troubleshoot support requests; prevent abuse and fraud; understand aggregate site performance; and comply with legal obligations. We do not use class progress, training time, or recent support history for advertising or cross-site profiling. Authorized support staff can view your class progress and training history to help with account and training questions.
We may create aggregated or de-identified information that does not reasonably identify you and use it to understand and improve the service, maintain security, and report overall service performance. We do not attempt to re-identify information maintained in de-identified form.
Cookies, browser storage, and privacy signals
DancePlug uses strictly necessary cookies and browser storage for authentication, security, form protection, checkout continuity, preferences, popup dismissal, and training state. Plausible Analytics is configured for cookieless aggregate analytics. We do not use advertising pixels or cross-site behavioral tracking in the default public experience. If that changes, we will update this policy and the site’s consent controls before using non-essential tracking.
Because we do not sell personal information or share it for cross-context behavioral advertising, there is currently nothing to opt out of. We nevertheless treat a Global Privacy Control signal from your browser as a valid request to opt out of any future sale or sharing for the browser and, where known, the account that sends it.
Service providers and disclosures
We disclose information only as needed to operate DancePlug, complete a request, protect the service, or comply with law. Providers include Stripe for payments and subscription management; Amazon Web Services (Amazon SES) for email delivery; Sendy, which we operate on our own server, for newsletter list management; Airtable for audition, event, and cancellation-feedback workflows; Plausible Analytics for aggregate analytics; Bunny.net for video delivery; YouTube and Vimeo when embedded media is loaded; Cloudflare for content delivery and security, including Turnstile; Zendesk for support; OVH for server hosting in the United States; and Namecheap Private Email for our mailboxes. Embedded-media providers may receive device, network, and request information and may use cookies or similar storage under their own policies. These providers process information under their own terms and privacy obligations.
We may also disclose information in response to valid legal process, to protect rights and safety, or as part of a merger, acquisition, financing, or sale of assets. If that happens, we will require the recipient to honor this policy for the information transferred and will notify you before your information becomes subject to a materially different privacy policy. We do not sell personal information for money or share it for cross-context behavioral advertising, and we do not disclose personal information to third parties for their own direct marketing.
Categories of personal information
This summary describes the personal information DancePlug collected and disclosed in the past 12 months.
| Category | Examples | Disclosed for business purposes to | Sold or shared for advertising |
|---|---|---|---|
| Identifiers | Name, email address, account and customer identifiers | Stripe, Amazon SES, Sendy, Airtable, Zendesk, hosting providers | No |
| Commercial information | Plans, purchases, gifts, subscription status, agreement records | Stripe, hosting providers | No |
| Internet or network activity | Class progress, daily training time, recent support history, security request data | Plausible Analytics (aggregate only), Cloudflare, hosting providers | No |
| Audio, visual, and professional information | Profile photos and videos, audition, job, and event submissions | Airtable, Bunny.net, hosting providers, and the public when you publish | No |
We collect these categories from the sources and use them for the purposes described above, and retain them as described under Retention.
Newsletter and marketing choices
The newsletter and training emails are separate, optional choices and are never pre-selected, including when offered during registration, onboarding, checkout, or in a popup. You may unsubscribe using the link in any of these emails or change your choices in your account settings. We do not send marketing text messages. Transactional messages about accounts, purchases, renewals, security, subscriptions, or requested support may still be sent when necessary.
Legal bases for processing
Where applicable law requires a legal basis, we process information as needed to perform our contract with you, including providing an account, purchased access, subscriptions, class progress and training history, and requested services; to comply with legal obligations; with your consent for optional communications or features where consent is required; and for legitimate interests such as securing and operating DancePlug, preventing fraud, providing customer support, maintaining limited troubleshooting records, and improving service reliability, provided those interests are not overridden by your rights. You may withdraw consent at any time without affecting earlier lawful processing.
Retention
Recent account support history is retained for 90 days and then purged automatically. Class progress and daily training time are retained while your account is active, subject to limited backup, security, and legal exceptions. You can reset a class's progress to retake it, you can ask us to reset your training time, and both are deleted when your account is deleted. Completed Drupal Webform submissions are retained for up to 24 months and then purged automatically. Copies delivered to Airtable, including optional cancellation feedback, may remain there separately and are retained only as long as reasonably necessary for review, publishing, service improvement, support, and legal obligations. Checkout agreement records are kept for at least three years, or one year after the related subscription ends, whichever is longer. Account, subscription, invoice, transaction, gift, fraud-prevention, correspondence, and legitimate business records may be retained longer when reasonably necessary to provide the service, resolve disputes, enforce agreements, or meet legal, tax, accounting, and security obligations. We delete or de-identify information when it is no longer needed.
Your choices and rights
You may review and update available account/profile information, review your class progress and training history, manage subscriptions through your account, unsubscribe from newsletters, and request access, correction, deletion, or a copy of personal information. Applicable law may provide additional rights and exceptions. Where permitted by law, an authorized agent may submit a request on your behalf, and we may request information needed to confirm that authority. DancePlug will not discriminate against you for exercising an applicable privacy right.
Depending on where you live, you may also have rights to restrict or object to certain processing, receive portable information, withdraw consent, or complain to your local data-protection authority. California residents have rights under California privacy law, including the rights described in this policy, and may request information about disclosures for direct marketing, which DancePlug does not make. We honor applicable rights based on your place of residence and the law governing the request.
To make a request, email privacy@danceplug.com. We may verify your identity before completing a request and will use information supplied for verification only to evaluate and fulfill the request. We aim to acknowledge requests within 2 to 5 business days, respond within 30 days, and will tell you if we need more time where the law allows it. If we decline your request, you may appeal by replying to our decision and asking us to reconsider; we will respond to an appeal within the time required by law and explain how to contact your state attorney general or data-protection authority if you remain dissatisfied.
Children
DancePlug is not directed to children under 13, and we do not knowingly collect personal information from children under 13. We do not sell or share the personal information of anyone under 16. A parent or guardian who believes a child provided information should contact us, and we will delete it.
Security, breaches, and international processing
We use reasonable administrative, technical, and organizational safeguards, but no internet service can guarantee absolute security. If a security incident affects your personal information, we will notify you and the appropriate authorities as required by law. DancePlug is based in California, and DancePlug and its providers may process information in the United States and other countries where they operate. Privacy protections in those locations may differ from those where you live. We honor rights provided by the laws that apply to you.
Changes and contact
We may update this policy as the service or law changes. We will post the revised policy with a new effective date and provide additional notice of material changes. Questions or requests may be sent to privacy@danceplug.com or DancePlug, Inc., 1901 E 1st St #431, Santa Ana, CA 92705, United States.