Lately, the news has been pretty bleak. But there's always a silver lining; even in a world overrun with negative media, the arts community has a way of rebounding and generating hope and excitement in the world. Our friends in the Wild West are helping to do just that by expanding their company!
The Texas Ballet Theatre will be adding four apprentices AND five new company members this season. The 55 year old company is considered to be extremely prestigious and growing in popularity. In this day and age it can be hard for a ballet company to compete with alternative forms of entertainment, so it's refreshing to see that ballet is still alive and well within our communities. You may ask: in a world where more and more dance companies are struggling to get by - how DOES TBT do it? Well, they have some key strategies when it comes to staying relevant.
In order to maintain their popularity, the company performs new and innovative works, while also performing the classics. This means that they cater to all ages and types of audience members. For example, in the winter you can go and see "The Nutcracker", or you can go see "The Nutty Nutcracker." This season they will be performing Beauty and the Beast, along with Swan Lake and several others. In truth, this company covers the spectrum, and the Texas crowd loves it. So maybe the ballet world can learn a thing or two from this company... y'all better start giving the audience some options!