When we heard that Sergei Polunin would be featured in a Diesel ad, we weren't quite sure what to expect. The company has a bit of a sordid past when it comes to ads (one was even banned from distribution in the U.K. in 2010). And Polunin is known for being anything but boring (remember that video of him dancing shirtless to Hozier's "Take Me To Church"?)
So boy, were we floored when we saw this.
Their newest video ad, directed by David LaChapelle (who also directed Polunin's Hozier vid) is powerful and heartwarming. Polunin heads up a diverse collective of dancers and models that literally break down the wall that divides them.
And though it doesn't specifically mention our current Commander in Chief, it's certainly sends a clear message - love, not walls, is the answer.